Shop the latest

New arrivals

182 products

NEW ARRIVALS

View the collection
Collection Image

76 products

T-SHIRTS

View the collection
Collection Image

36 products

SHORT SLEEVE SHIRTS

View the collection
Collection Image

56 products

SHORTS

View the collection
Collection Image

Introducing

Fred's Coast

A Fish Named Fred

 

A Fish Named Fred Blazer | Navy Pique Leaves

$599.00
 
COMING SOON

A Fish Named Fred Blazer | Blue Linen Leaves

$679.00

Sold Out

 
COMING SOON

A Fish Named Fred Blazer | Navy Structure

$679.00

Sold Out

 
COMING SOON

A Fish Named Fred Pique Blazer | Sand

$599.00

Sold Out

 

A Fish Named Fred Pique Blazer | Melon Orange

$599.00
 

A Fish Named Fred Pique Blazer | Green

$599.00
 
COMING SOON

A Fish Named Fred Pique Blazer | Navy

$679.00

Sold Out

 
COMING SOON

A Fish Named Fred Blazer | Pied De Poule Blue

$699.00

Sold Out

NEW IN

Superdry

Shop All
files/SuperdryVintageCheckOvershirtBlueCheck_2.jpg
 

Superdry Neon VL Tee | Optic White

$69.99
 

Superdry Ripstop Overshirt | Khaki

$149.99
 

Superdry Gasoline Workwear Graphic T-Shirt | Rust Orange

$69.99
 

Superdry Graphic Trucker Cap | Washed Black

$54.99
 

Superdry Vintage Check Overshirt | Blue Check

$149.99
 

Superdry Neon VL Tee | Berry

$69.99
 

Superdry Classic VL T-Shirt | Ferra Red

$69.99
 

Superdry Tokyo Graphic T-Shirt | Khaki

$69.99
 

Superdry Canvas Workwear Overshirt | Tan Brown

$169.99

Express shipping

1-3 day shipping NZ wide

Locally Owned

Established in 2002

Click & Collect

Click & collect from our Takapuna boutique

Just arrived

Sharpen up your look with our latest blazer arrivals

Blazers

Just arrived

Spring Deliveries

Shop All
files/DomBagnatoAngeloBlazerFDS441BlueCheck_1.jpg
 

A Fish Named Fred Garment Dye Chino | Dark Blue

$299.00
 

Cambridge Sorrento Long Sleeve Shirt | Monet Print

$189.00
 

A Fish Named Fred Blazer | Navy Pique Leaves

$599.00
 

R2 Amsterdam Long Sleeve Shirt | Blue Contrast

$319.00
 

A Fish Named Fred Garment Dye Chino | Green

$299.00
 

Monti Castello Silk Pocket Square | Silk Brushstrokes

$59.00
 

Cambridge Sorrento Long Sleeve Shirt | Pocket Full Of Daises

$189.00
 

A Fish Named Fred Pique Blazer | Green

$599.00
 

Cambridge Sorrento Long Sleeve Shirt | Mosaic Puzzle

$189.00

Italian cool

Diesel Footwear

Italian designed, elevated sneakers.

Discover

Ready to take your style to the next level?

Get styled by us

We know it can feel overwhelming, you may be time poor or simply need a guiding hand. Whether you are attending a wedding, a black-tie event, going on a hot date, or need to make a statement at a conference - we have got you covered.

Discover our styling services

New In: Denim

New season denim by Diesel, Scotch & Soda & more

shop denim

Designed in new zealand

Robert Charles Belts

Designed in New Zealand and crafted in Italy, the Robert Charles collection of belts are handmade employing skills and materials of exemplary Italian quality.

Discover the collection

100% Natural NZ Ingredients

Triumph & Disaster

view all
files/triumphanddisaster_1693280915_3179793245139678412_179081110_1000x_6d57ee51-0ae5-4f7f-855f-4da0a66d101f.webp
 

Triumph & Disaster Old Fashioned Shave Cream 90ml Tube

$33.00
 

Triumph & Disaster Shaving Brush

$135.00
 

Triumph & Disaster A + R Soap 130g Bar

$15.95
 

Triumph & Disaster Game Face Moisturiser 90ml Tube

$75.00
 

Triumph & Disaster A Face Cleanser 150ml Tube

$49.00
 

Triumph & Disaster Ponsonby Pomade - High Shine, Medium Hold

$49.00
 

Triumph & Disaster Old Fashioned Shave Cream 100ml Jar

$36.00
 

Triumph & Disaster Fibre Royale - Natural Look, Strong Hold

$49.00
 

Triumph & Disaster Shearer's Soap 130g Bar

$15.95

Our Boutique

31 Hurstmere Road, Takapuna, Auckland, New Zealand 0622

Monday - Saturday 10am - 4:30pm

Sunday & Public Holidays - Closed

Directions